PureSpectrum, a Los Angeles, CA-based market research company, raised $17m in Series B funding.
The round was led by Arthur Ventures. In conjunction with the funding, Patrick Meenan, General Partner at Arthur Ventures, will be joining PureSpectrum’s board of directors.
The company intends to use the funds to continue to build and retain top talent as well as expand their product offering.
Led by CEO and Founder Michael McCrary, PureSpectrum provides an online sample platform which allows researchers around the globe to connect with millions of panelists to understand sentiment and develop insights.
In five years since inception, PureSpectrum has fielded over 32 million online interviews, developed a respondent level scoring system, grown to over 100 team members worldwide.