IRIS.TV, a Los Angeles, CA and NYC-based video data platform, raised $18m in Series B funding.
The round was led by Intel Capital with participation from WISE Ventures, Quest Venture Partners, Mirae Asset Venture Investment, Mike Baker, founder, CEO of dataxu (acquired by Roku in 2019), Mike Shehan, founder, CEO of video advertising platform SpotX (merging with Magnite in 2021), and Ari Paparo, CEO of ad tech innovator Beeswax (acquired by Comcast in 2020).
The company intends to use the funds to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for Connected TV (CTV) and online video.
Founded in 2013 by CEO Field Garthwaite and COO Richie Hyden, Iris.tv enables major media companies to leverage machine learning and video data connectivity to build video businesses online. The company provides video-level transparency by connecting media companies’ video data with third-party verification partners (such as Oracle Data Cloud, Comscore, GumGum, ZEFR, Advanced Contextual, and Silverbullet) and the advertising and marketing technology ecosystem in a privacy-first, neutral, and secure way. This allows for every video play, in every format and device, to be relevant, brand-safe, and measurable