Ethos Capital Acquires Majority Control of Donuts

Ethos Capital, a private equity firm that invests in middle-market companies, completed an investment to acquire a controlling interest of Seattle, WA-based Donuts, Inc., from Abry Partners.

Led by Akram Atallah, CEO, Donuts simplifies and connects the online world with domain names and related technologies that allow people to build, market and own their digital identities. The company holds a large portfolio of top-level domains, branded TrueName Domains, and operates more than a hundred and fifty others for registry partners on its innovative registry services platform. Together, Donuts operates nearly 25 million domain names under management.

Beyond its domain name registry and innovative registry services platform, the company enables customers to discover, register, support, and use high-quality domain names with its registrar,

Donuts is a global company with approximately 300 employees. It is headquartered in Bellevue, Washington with international offices across four continents.

Ethos Capital’s initial investment in Donuts in 2020 facilitated the acquisition of Afilias, Inc. a TLD registry operator and provider.

The Ethos Capital investment group, which includes strategic partner The Baupost Group, funds managed by Neuberger Berman and others, now controls the Donuts Board of Directors and will provide a strong shareholder base to support the company’s future growth.