Empathy Raises $13M in Seed Funding


Empathy, a New York and Tel Aviv, Israel-based platform for families to deal with loss of their people, raised $13M in seed funding.

The round was co-led by General Catalyst and Aleph.

The company intends to use the funds to continue to expand operations and its business reach.

Founded by Ron Gura and Yonatan Bergman, Empathy combines technology and human support to provide a digital companion application built to empower bereaved families. The software streamlines end-of-life bureaucracy, minimizes tedious tasks, and automates processes involved in the administration of an estate.

The team consists of a multidisciplinary lineup of professionals from the legal, accounting, product design, engineering, and cybersecurity sectors, as well as grief experts who help families deal with loss.

The company also announced the launch of its application on iOS and Android for users across the United States.