AppTweak, a Brussels, Belgium-based app store optimization (ASO) platform used by large apps and games, raised $22m in Series B funding.
Early backer Media Group Rossel made the investment.
The company intends to use the funds to strengthen its international presence, notably in APAC and EMEA, expand its app marketing platform and broaden its managed services.
Launched in 2014 by Olivier Verdin, CEO, AppTweak provides app developers and game publishers with a data science driven optimization platform that offers actionable insights to increase their visibility and downloads in the app stores.
The platform currently empowers +1,500 mobile leaders – such as Amazon, Jam City, Yelp, and Adobe.
The company employs 50 people across four continents.