And Digital Secures £8M in Funding

AND Digital

AND Digital, a London, UK-based tech consultancy accelerating digital delivery for businesses, providing access to tech talent and helping them build products faster, secured £8m in follow-on funding.

BGF provided the funding, which took total investment in the business to nearly £20m over the last 12 months.

The company intends to use the funds to expand its business reach in the Benelux region in Europe, open further offices in Scotland and Manchester, grow in Leeds and London, and increase its cloud engineering capabilities, aiming to add 300-400 new high-paid digital jobs – including software engineers, product analysts, and UX/UI specialists – over the next 12 months. 

Founded in 2014 by Paramjit Uppal, CEO, AND Digital seeks provides businesses with digital talent whilst simultaneously helping them accelerate their permanent digital delivery long-term. The company is now one of the largest independent providers of digital services in the UK — and, increasingly, in Europe. Headquartered in London, the company has 11 clubs across the UK, opening its first overseas club in Amsterdam this summer.

AND Digital currently employs around 800 people. The company’s decentralised model is built from ‘clubs’, each comprising 80-90people. While clubs are largely autonomous — allowing them to respond quickly to client needs in their portfolio, they share a common set of values, culture, and operating playbook.

The company’s client portfolio spans a wide variety of industries and sizes, from large scale enterprises to smaller organisations in both the public and private sector. Clients include industry giants like British Airways, Premier Inn, Costa Coffee, and People’s Postcode Lottery, as well as startups and scaleups like Gousto (a unicorn) and Splink — plus government departments including HM Courts & Tribunal Service.