WeGift, a London, UK-based company providing the infrastructure for the incentives economy, closed a $12m funding round.
The round was led by AlbionVC with participation from new investor CommerzVentures, as well as Stride.VC, SAP.iO Fund, and Unilever Ventures.
The company intends to use the funds to continue to expand operations and its business reach.
Led by Founder and CEO Aron Alexander, WeGift provides a cloud-based platform and open API solution serving a broad set of needs for medium and enterprise businesses, including acquisition, retention, recognition, and reimbursements. Operating in more than 30 countries, and dozens of languages and currencies, the company’s digital payouts platform and open API solution is directly integrated into every brand on its platform, offering corporate buyers a global network with direct access to more than 700 brands. Habito, Perkbox, Seated, Sodexo, Vodafone, and Vouchercodes all use WeGift’s to digitally engage their audiences.
CommerzVentures Partner Heiko Schwender will serve as a WeGift board advisor.