Vungle, a San Francisco, CA-based mobile performance advertising platform, acquired GameRefinery, a Finland-based SaaS mobile gaming analytics company.
The amount of the deal was not disclosed.
Led by Markus Råmark, Co-founder and CEO, GameRefinery provides a game Intelligence platform for developers at world-class studios such as Zynga, King, Rovio, Ubisoft and more to get access to retention and monetization insights.
The company’s deep contextual data sets across 160,000+ gaming apps bring innovative targeting capabilities to Vungle’s platform, helping advertisers deliver contextually relevant campaigns and increase user acquisition performance in today’s privacy-focused, post-IDFA landscape.
GameRefinery also brings image recognition and creative tagging capabilities that will be leveraged by Vungle Creative Labs (VCL). Combining VCL’s extensive experience in creative and UA, with granular reporting on visual elements including styles and genre fit, provide performance recommendations for its biggest customers.
GameRefinery’s co-founders Råmark, Veli-Pekka Julkunen, and Joel Julkunen, as well as the entire GameRefinery team, will join the Vungle organization. The team will continue to operate out of the company’s offices in Helsinki.
Led by Jeremy Bondy, CEO, Vungle provides a mobile performance advertising platform for application developers to monetize their apps through innovative in-app ad experiences that are inspired by insight and creativity. Advertisers use it to reach, acquire, and retain high-value users worldwide. The company is headquartered in San Francisco and has offices around the world in London, Berlin, Beijing, Tokyo, Seoul, Singapore, Los Angeles, New York, and Helsinki.