Raises $21M in Extended Series A Funding, (fka Self Point), a Tel Aviv, Israel-based end-to-end digital commerce solution for grocers, raised $21M in an extended Series A funding.

The round was led by Meitav Dash and Mizrahi Tefahot, with participation from existing investor Kli Capital and individual investors including Mayer Gniwisch.

The company will use the capital to integrate new features into its core offering, accelerate growth in North America, and enter into new markets in Latin America and Europe.

Led by Orlee Tal, CEO, provides all grocers, from smaller local retailers to national chains with hundreds of branches, with the tools to build and manage their own catalogue of inventory and leverage advanced fulfilment methods to advance their online business.

Founded in 2014, the company has a client and partner base including Unilever, Toshiba, Microsoft and more.