Sellforte, a Helsinki, Finland-based AI-powered marketing optimization platform, raised €4M in funding.
The round was led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating.
The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally.
Led by Juha Nuutinen, CEO & Co-Founder, Sellforte provides a SaaS platform that utilizes proprietary data science and AI to measure the effectiveness of online and offline marketing investments, generating continuous and customized recommendations for growth. Used by companies such as C&A, Elgiganten, and Cloetta, Sellforte’s platform helps CMOs and other C-level executives process and crunch millions of rows of sales and marketing data to allow them to make the right business decisions.
Founded in 2017, the company has raised €4.5M in total funding to date, and serves customers in 14 countries from its offices in Finland, Sweden, and the Netherlands.