Sabio Group Buys Fonetic


Sabio Group, a London, UK-based technology and digital CX service provider, acquired Fonetic, a Spanish provider of cloud-enabled AI voicebots, chatbots and customer behaviour analytics solutions.

The amount of the deal was not disclosed.

The acquisition strengthens Sabio’s AI and Automation solutions offering, enabling the company’s goal of supporting customers with its own range of CX solutions to complement its broad multi-vendor product portfolio.

Fonetic voicebots and chatbots are bot-agnostic and can be deployed using either the company’s own technology or integrated with third-party NLP assets to get the most out of tools such as Microsoft Bot Framework & Luis, Google Dialogflow, IBM Watson, Nuance’s Nina, Sabio’s own solution flexAnswer, Genesys or home assistants like Alexa and Google Home.

Formed in 2006 by Juan Manuel Soto, CEO, Fonetic is a specialist in the provision of voice recognition, Natural Language Processing (NLP) and Artificial Intelligence-powered voicebot and chatbot solutions. Fonetic’s solutions allow organisations to digitally transform their CX operations. The company currently manages, processes and monitors over 200 million interactions per year for major clients including Generali, Axa, Banco Santander, Endesa, , Linea Directa, Mapfre, Multiasistencia and Vodafone.

Led by CEO Jonathan Gale, Sabio Group, which includes Sabio, Dvelp, flexAnswer, Coverage Group and Anana, delivers solutions and services that combine digital and human interactions to support outstanding customer experiences. Through its own technology and that of technology leaders such as Avaya, Genesys, Verint, Twilio and Google, Sabio Group enables organizations to optimize their customer journeys by making improved decisions across their multiple contact channels.