Rollick Inc., an Austin, TX, and St. Louis-based company which operates the GoRollick Powersports, RV, and Boat Buying Program Marketplace, raised USD 8.5m in funding.
Backers included The London Technology Club, Sandbox Insurtech Ventures, TechNexus, as well as Dallas Venture Capital, Congress Avenue Ventures. Liveoak Venture Partners, Silverton Partners, Autotech Ventures, Manchester Story, Anthem Venture Partners, and Capital Factory.
The current round brings the total capital invested in the company to $22M.
The new funds will be used to expand these programs nationwide and secure new programs from recreation industry players wanting to tap into Rollick’s growing customer base.
Led by Bernie Brenner, Founder and CEO, Rollick connects manufacturers, dealers, and finance and insurance providers with, in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey. Its solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation. In addition, the company has built its GoRollick.com outdoor recreational vehicle buying marketplace to include a nationwide network of dealers, over 80 manufacturers, and an affinity partner network with access to over 250 million high-quality customers including policyholders of major insurance providers, employees at more than 2,000 top U.S. companies, members of the military, veterans and first responders.