Reflect Innovation Raises $3M in Seed Funding

Reflect Innovation, a Tel Aviv, Israel-based wellness startup, raised $3m in seed funding.

Joy Ventures made the investment.

The company, which has secured over $4m in funding to date, intends to use the funds to accelerate mass production and hire for key roles ahead of the Orb’s e-commerce launch in late 2021.

Conceived in 2018 by Noga Sapir, Reflect Innovation creates biofeedback devices to improve users’ wellbeing. The company’s first product, the Reflect Orb, is a soft textile-wrapped device measuring and analyzing users’ stress through their fingers by tracking changes in physiological signals, and displays users’ emotional state in real-time through changing LED lights.