Productsup Closes $20M Funding Round

Productsup, a Berlin, Germany-based ecommerce data integration company, raised $20m in funding.

The round, which brings total funding raised to date to $45m, was led by Nordwind Capital and venture debt providers Deutsche Handelsbank and KfW with participation from Moritz Zimmermann, co-founder of Hybris and partner at 42Cap, and the co-founders of Contorion, Richard Schwenke and Tobias Tschötsch.

The company will use the funds for:

  • product development,
  • scale of marketing and sales initiatives, and
  • expansion of its ecommerce data integration solutions to new markets across the world, particularly in North America.

Led by Johannis Hatt, CEO and co-founder, Productsup provides a SaaS platform that allows brands and retailers to optimize and syndicate their product content to all digital marketing, shopping and business channels, such as Google, Amazon, Facebook, or Walmart.

The platform is used by more than 800 businesses worldwide, including five Fortune 20 companies and market leaders like IKEA, Beiersdorf, ALDI, and Superdry.