Grubtech, a Dubai, United Arab Emirates-based SaaS platform for cloud kitchens and delivery-centric restaurants, secured $3.4m in pre–Series A funding.
Backers included large regional family offices, a US-based venture capital firm as well as angel investors led by Ghassan Oueida and Gry Loseth.
The company will use the funds to further accelerate product development and expand across MENA, Europe and the Americas.
Led by CEO Mohamed Al Fayed, grubtech is a company dedicated to empowering delivery-centric restaurants, virtual brands, and cloud kitchens through a purpose-built SaaS platform. By centralizing capabilities, providing visibility into all critical events across the order lifecycle, and supplementing it with advanced analytics, grubtech has enabled its customers reduce production and save manpower costs.
Grubtech integrates with third parties like food aggregators, logistics providers, points-of-sale solutions and ERPs.
Since 2019, the company has served hundreds of brands and kitchens in MENA, including Delivery Hero’s cloud kitchen in Abu Dhabi, iKcon, Eathos, Azadea, and more.