Feedback Loop, a NYC-based agile research technology company that delivers continuous consumer insights to brands, raised further $14M in funding.
The round, which brought total Series A funding to $24m and total funding to date to $29m, was led by Crosslink Capital, with participation from Spider Capital.
The company intends to use the funds to accelerate product development and drive widespread adoption of its agile research platform.
Led by CEO Rob Holland, Feedback Loop provides an agile research platform that automates critical research processes, such as generating surveys, sourcing consumers, and analyzing and surfacing insights. It also introduces guardrails to eliminate human error. Feedback Loop currently caters to companies across industries, with a focus on consumer healthcare, CPG, finance, insurance and media. Customers include brands such as Farmers Insurance, Humana, Lending Tree, and Uber.