Companion Raises $8M in Seed Funding


Companion, a San Francisco, CA-based startup that develops technology and services to train dogs, raised $8M in seed funding.

Participating investors include IA Ventures, Tuesday Capital, frog Design, Companion Fund, backed by Mars Petcare, Michelson Found Animals Foundation, Wheelhouse Partners, PETStock and Central Garden & Pet.

The company intends to use the funds to continue rolling out the device and coaching service to early adopters.

Led by John Honchariw, CEO, Companion provides pet parents with tools to engage and train their dog at home. The device uses computer vision combined with machine learning to precisely detect and analyze dogs’ movements and behaviors. Using positive reinforcement techniques, and its proprietary data and algorithms, Companion rewards the dog for desired behaviors such as sit, down, stay and recall.

By training basic obedience skills, the device teaches independence and confidence and offers engaging activities for the dog.