Zelf Raises $2M in Pre-Seed Funding


Zelf, a French messenger-based bank for Gen Z, secured $2m in pre-seed funding.

The round was led by 3VC with participation from Seed Х, Hard Yaka, Yair Goldfinger, and Chris Adelsbach, venture partner at Techstars, and founding partner at Outrun Ventures.

The company intends to use the funds to further boost growth and expand its services through Europe, in Spain, Germany, Poland, Italy, and to establish its presence in the UK and the US.

Led by Elliot Goykhman, Founder & CEO, Zelf is a Gen Z neobank that brings financial services directly to instant messengers like Facebook Messenger, WhatsApp, Telegram, and Viber. Users can an IBAN account and receive a virtual Mastercard card in a few minutes. Once issued, a customer can send and receive money through the messaging platform of their choice.

Zelf uses an AI-powered voice control system that allows users to request money, send invoices, check account activity, and more.

Following the launch in France in August of 2020, the company’s digital Mastercard cards have actively been used by tens of thousands of cardholders. Over half a million customers from 100+ countries worldwide have pre-ordered ZELF cards.