WPP Acquires Brazilian DTI Digital


WPP (NYSE: WPP), a London, UK-based global creative transformation company, acquired DTI Digital, a Belo Horizonte, Brazil-baserd digital innovation and software engineering company.

The amount of the deal – subject to customary regulatory approvals. Deal terms are not disclosed – was not disclosed.

The acquisition, in line with WPP’s objectives to expand its presence in the faster growing areas of experience, commerce and technology, will strengthen the company’s capabilities in supporting its clients’ end-to-end digital transformation objectives in Brazil and beyond, by complementing and expanding its existing adtech and systems integrations capabilities.

Founded in 2009, DTI provides digital solutions that allow clients to become more efficient, digitalised and fully connected to their customers ­– from the development of back-office support systems such as supply automation and data collection software, to consumer-facing applications and platforms including e-commerce marketplaces and customer service interfaces via expert development teams who comprise more than 600 software engineers. The client list, which comprises some of Brazil’s largest national and multinational companies as well as global companies, includes Vale, Localiza, MRV, FCA, Gerdau, Serasa Experian, Hermes Pardini, Pottencial, BS2, Ânima and Bayer.

Led by Mark Read, CEO, WPP has more than 4,000 employees and $300 million USD in revenue in Brazil, its largest market in Latin America. The company works with a wide range of global and local clients in Brazil including Coca-Cola, Visa, Nike, Vivo, Itaipava and Casas Bahia.