Win Brands Group Raises $50M in Funding; Acquires Gravity


Win Brands Group, a NYC-based modern holding company that buys and builds brands, raised $50M in funding.

Backers included Assembled Brands and funds managed by Oaktree Capital Management, L.P..

The company intends to use the funds to accelerate the growth of its platform of consumer brands, starting with the acquisition of Gravity.

Led by Kyle Widrick, co-founder and CEO, and Eric Satler, President, Win specializes in acquiring brands, then enabling them to grow by plugging in its Shared Services team of experts to implement an omnichannel strategy. Win’s approach leads with a focus on Shopify, supported by marquee retailers such as Amazon, Target, Walmart, and Bloomingdales.

Led by Mike Grillo, co-founder and CEO, Gravity is a sleep & relaxation company that creates science-backed solutions for sleep and stress. The acquisition adds another brand to the Win portfolio, growing Win’s presence in the home and gifting vertical, as well as entering the wellness space. After the organic success of Gravity’s flagship product, the weighted blanket, the brand has since expanded its range to include mattresses, weighted robes, sleep masks, and a limited edition weighted blanket partnership with Pizza Hut in 2020.