VidMob, a NYC-based Intelligent Creative platform provider, closed its Series C financing, raising $50m in expansion capital.
Backers included Adobe, Shutterstock, Drive by DraftKings, the Spruce House Partnership, Prefix Capital, BuildGroup, Interlock Partners, Macanta, and key industry and tech leaders like Michael Kassan, Nick Brien, Thomas Tull, Mainardo de Nardis, among others. César Melo, former president at Mondelez and PepsiCo, CEO at Foster Grant and VP at Colgate-Palmolive is also investing and joining the board as an advisor.
The new round will support the company’s global expansion, new e-commerce initiatives, ongoing investments into advanced technology, and data science.
Led by Alex Collmer, the founder and CEO, VidMob leverages AI to measure creative performance so marketers can optimize ad design for more efficient and impactful campaigns. Its Intelligent Creative platform unifies creative and data and connects brands to a global network of elite content creators trained on continuously updated best practices for every digital media channel and next-gen ad format. Originally focused on partnerships with the major social platforms, VidMob has expanded its distribution to include leaders in the programmatic web and CTV / OTT.