memmo.me, a Stockholm, Sweden-based provider of a video greeting platform that connects celebrities one-to-one with fans and businesses, raised a $10M Series A funding round.
The round was led by Left Lane Capital with participation from Lukasz Gadowski (Delivery Hero co-founder), FJ Labs (marketplace fund founded by Fabrice Grinda), Maria Raga (CEO of shopping app Depop), Spencer Rascoff (co-founder of Zillow Group), Inbal Leshem (former Operations Director at Groupon), Fredrik Hjelm (Voi Technology CEO & co-founder), Dennis Yang (former Udemy CEO), and Elias Aalto (co-founder of food delivery unicorn Wolt). In conjunction with the funding, Harley Miller, Founder and Managing Partner at Left Lane Capital, joined the memmo board.
The company will use the funds to further expand globally and to consolidate its position in Europe and to build out its product to enable fans and businesses to connect with celebrities, including the introduction of live calls with celebrities available on-demand, and grow of its B2B offering.
Founded in September 2019 by Gustav Lundberg Toresson (CEO) and Tobias Bengtsdahl (COO), memmo is a platform that allows fans and businesses to request personalized video greetings from public figures, celebrities, sportspeople, and influencers. memmo For Business enables companies to request messages in order to help with sales, marketing, and also boost employee engagement. Videos for congratulating staff, presenting internal awards, or making announcements as part of marketing materials, have all been requested via the platform.
The company currently has thousands of celebrities live on its platform with about 100,000 video messages created globally. The platform has been used for a range of recorded videos, including proposals, pep talks, roasts, and gender reveals, with the likes of Carole Baskin (Tiger King), Mike Modano (NHL Hall of Famer), Sven-Göran Eriksson (former England soccer team manager) available.
memmo employs a team across Stockholm, London, North America, and throughout Europe.