Iteratively Raises $5.4M in Funding


Iteratively, a Seattle, WA-based SaaS tool for data and product teams to define, instrument and verify their analytics tracking, secured $5.4m in funding.

The round was led by Gradient Ventures, with participation from Fika Ventures and early investor PSL Ventures. In conjunction with the funding, Zach Bratun-Glennon, Partner at Gradient Ventures, joins the board.

The company intends to use the funds to accelerate product development AND make key hires within marketing, sales and customer success.

Co-founded by Patrick Thompson and Ondrej Hrebicek, who worked together at Ondrej’s first startup, Syncplicity (acquired by EMC), Iteratively takes a proactive approach to solving the problem of poor data quality, by helping teams ensure that data quality issues are caught before making their way into production.

The tool brings product managers, data analysts and engineers together to collaborate on data, offers web UI for data analysts and product managers to define and evolve their tracking plan in a collaborative way, as well as developer tooling for engineers to implement analytics tracking with type-safe, open-source SDKs, a CLI and CI/CD integration.

Customers include Box, Artifact Uprising and Beekeeper.