Impact Analytics Raises $11M in Funding

Impact Analytics

Impact Analytics, Inc., a Linthicum, Maryland-based provider of AI-driven SaaS solutions for planning & merchandising within the retail industry, closed an $11m growth financing.

The round was led by Argentum Capital Partners IV, L.P.  In connection with the financing, Walter H. Barandiarán, Managing Partner at Argentum, has joined Impact’s Board of Directors.

Led by Prashant Agrawal, CEO, Impact provides a next-generation AI-driven technology platform that powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and consumer packaged goods (“CPG”) manufacturers. 

The company’s SmartSuite and Forecasting products for Assortment planning, Allocation optimization, Markdown optimization and Promotion planning are deployed at leading retailers, including Calvin Klein, Tommy Hilfiger, Puma, JoAnn and Belk. 

The company’s decisioning systems also enhance retailers’ sustainability efforts by helping them make more precise merchandising and allocation decisions, reducing waste and their carbon footprint.