HowGood Raises $6M In Funding


HowGood, a NYC-based SaaS data platform with a sustainability database for the food and personal care industries, raised $6m in funding.

The round was led by Contour Venture Partners, with participation from FirstMark Capital, Danone Manifesto Ventures, Trailhead Capital and others.

The company intends to use the funds to accelerate the development of its platform and bring the product to new verticals like health & beauty and textiles. 

Led by Alexander Gillett, CEO and founder, HowGood provides Latis, a sustainability intelligence platform, which provides instant, ingredient-level sustainability insights to CPGs, restaurants and retailers, in addition to accelerating product innovation and expansion into key verticals beyond food and grocery. 

With Latis, brands can rapidly determine the impact of any ingredient or product against key environmental and social impact metrics like greenhouse gas emissions, biodiversity, labor risk, animal welfare, and more. Customers include the majority of brands within Danone North America, a business unit of Danone and one of the Top 15 food and beverage companies in the U.S.