Heyday, a NYC-based expert skincare company, raised $20m in Series B funding.
The round was led by Level 5 Capital Partners with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.
The company intends to use the funds to hire new people, further scale its market position with expansion through franchise of its physical experience and innovation in delivering personalized skincare.
Led by Adam Ross, CEO & Co-founder, and Chief Experience Officer and co-founder, Michael Pollak, Heyday is providing expert skincare through a fleet of physical stores, paired with expert-led services available virtually.
The company plans to expand its physical footprint to hundreds of stores in the next five years.