Fi Raises $30M in Series B Funding


Fi, a Brooklyn, NY-based smart dog technology company, raised $30m in Series B funding.

The round was led by Longview Asset Management, with participation from Advance Venture Partners, Gokul Rajaram as well as existing investors RRE Ventures, Lerer Hippeau, and Freestyle.

The company intends to use the funds to expand operations, its business reach, and develop new features and capabilities for the Fi Smart Dog Collar.

Founded by Jonathan Bensamoun (Square) and Loren Kirkby (Dropcam, Google/Nest) in 2017, Fi provides an LTE-M enabled GPS tracking collar in 2019 allowing dog owners to locate their dogs from anywhere in the world. The smart collar also enables parents to monitor the health of their dogs and compare their activity to other dogs on the network.

Fi released in Q4 the Series 2 of its product to improve its battery life (up to three months) and provide faster and more reliable escape detection.