Emotive Raises $50M in Series B Funding


Emotive, a Los Angeles, CA-based conversational text message platform for eCommerce brands, closed a Series B funding round of $50m. 

The round, which brought the company’s valuation to $400m, was led by was led by CRV, with participation from existing investors Mucker Capital, TenOneTen Ventures, and new investors, Stripes and Vulcan Capital. In conjunction with the funding, Murat Bicer, general partner at CRV, joined Emotive’s Board.

The company intends to use the funds to accelerate its go-to-market strategy, invest in its platform, and launch new products.

Led by Brian Zatulove, CEO, Adam Waid, Chief Customer Officer, Oleg Pylnev, Chief Technology Officer, Joe Cuccinelli, VP of Product, Brent Dougherty, VP of Sales and Ben Peterson, VP of Finance, Emotive provides a human-to-human marketing platform that uses conversational text messaging to help eCommerce brands grow revenue. The solution uses a combination of AI automation and human assistance to scale texts that replicate human interaction. Ecommerce brands use Emotive’s text conversations to prevent cart abandonment, promote sales and new product releases, offer interactive text quizzes, and scale product recommendations.

Hundreds of eCommerce businesses use Emotive to drive sales through conversations that feel personal and human.

The company has over 200 employees in LA, Boston and Atlanta.