Carefull Raises $3.2M in Funding


Carefull, a NYC-based financial technology startup, raised $3.2M in seed funding.

The round was led by NextView Ventures and Bessemer Venture Partners with participation from Adam Nash, former CEO of Wealthfront, Rob Bernshteyn, CEO of Coupa, as well as Max Simkoff (States Title), Lane Shackleton (Coda), Andres Blank (Fetcher), Phil Farhi (Pinterest), Steve Schlafman and K50 Ventures.

Led by Max Goldman, CEO, and Todd Rovak, Carefull has launched an AI powered platform to help family members and caregivers organize and protect daily financial matters for their aging people. The system integrates transaction and financial behavior monitoring, family financial communication, and educational content into a mobile platform which uses deep financial insights and analysis as the baseline.

Carefull is available for both Apple and Android devices.