Brightly, a Seattle, WA-based destination for millennial and Gen Z women to improve their informed purchase decisions, raised $1m in funding.
Backers included The Female Founders Alliance, which also selected the team to participate in its’ Ready Set Raise program, Tacoma Venture Fund and Keeler Investments.
The company, which has raised $1.15m to date, intends to use the funds to continue to expand its business reach.
Founded in 2019 by Laura Alexander Wittig and Liza Moiseeva, Brightly combines content, community, and commerce to scale conscious consumerism, currently reaches over 250 thousand women daily by sharing eco-friendly product recommendations, sustainable living tips, and community-driven advice on a variety of platforms. In 2020 alone, it reached 18M impressions on Instagram and 30M views on TikTok, where their videos about sustainable product swaps and eco-friendly living regularly go viral.
Their community approach has attracted over 10,000 members, called Brand Ambassadors, who share ideas, product recommendations and testimonies on Brightly’s iOS and Android apps, available in public beta through the Apple and Google App Stores.