Audience Town, a Newark, N.J.-based advertising platform for real estate, moving and home, raised $2.1m in seed funding.
The round was led by strategic investor Wasatch Venture Partners.
The company, which has raised a total of $3.1M to date, will use the funds to accelerate expansion into new commercial markets and enable further development of its platform.
Led by Ed Carey, CEO, Audience Town provides a platform that connects advertisers with home movers. as part of the PropTech, or Real Estate Tech, ecosystem. Real estate companies, home brands, CRM, and marketing agencies work with Audience Town to find their most qualified consumers and activate them across digital marketing channels.
The company, which experienced 300% revenue growth in 2020, recently released several new features for their digital advertising platform for real estate, including Connected TV campaigns that can run premium video advertisements for predictive home moving audiences and Virtual Tours that allow potential home buyers to virtually view properties while social distancing.