Ataccama Buys Tellstory


Ataccama, a NYC, Toronto, Canada, and London, UK-based provider of self-driving data management and governance solutions, acquired Tellstory, a provider of a data visualization platform that offers an engaging way to tell data-driven stories.

The amount of the deal was not disclosed. The entire team and leadership has joined Ataccama as part of the product organization.

The acquisition enriches Ataccama’s flagship platform, completing the AI-powered data management and governance fabric with data visualization capabilities and will enable further development of Tellstory as an integral part of its ONE system.

Ataccama ONE Gen2 gives every user in a company the ability to find, understand, and use their data assets. With embedded data profiling, data quality monitoring, and data previews, users are able to peek inside the data to understand if it’s fit for the intended use, and if it can be trusted. Tellstory will take this experience to another level by providing rich data stories, relevant to a particular user or a team, on top of cataloged data assets. Data stewards will be able to add business context to the data, providing a deeper view into the business value of given data assets without the user ever leaving the platform.

Tellstory will also provide intelligent reporting capabilities for data quality projects, making it easy to share customized data quality reports. Similar functionality will be available on top of master data management repositories.

Tellstory will be launched as a multi-tenant tool with a free tier version available, along with the Ataccama ONE Gen2 GA release in March 2021. Later in the year, Tellstory will be integrated within the existing Ataccama ONE platform to enhance data exploration in the Ataccama Data Catalog and provide intelligent analytical capabilities on top of Ataccama ONE.