AppLovin to Acquire Adjust


AppLovin, a Palo Alto, CA-based global technology platform that provides developers a unified set of tools to grow their businesses, is to acquire Adjust, a Berlin, Germany-based mobile app measurement and marketing company.

The terms of the acquisition were not disclosed and the closing of the acquisition is subject to customary (stockholder and regulatory) approvals.

In order to create more opportunities for new and emerging developers, the two companies will be launching the Adjust Growth Scholarship. The goal of this program is to provide attribution and analytics tools, marketing, monetization and product consultation, and funding to new mobile businesses.

Founded in 2012 by Christian Henschel, CEO, Adjust provides a marketing platform that helps mobile developers understand their users’ journey while allowing marketers to make decisions through measurement, attribution and fraud prevention. The company’s suite of products enables marketing and security for over 50,000 apps including global brands, such as SoundCloud, Rakuten and Tencent.

Adjust, which will retain its brand and culture and continue to operate as a distinct company, has 16 offices around the world and over 500 employees.

Led by Adam Foroughi, Co-Founder and CEO, AppLovin provides a global technology platform for developers to market, monetize, analyze and publish their apps. Its studios create content and its technology brings that content to users around the world.