Uprising, a Detroit, Michigan-based superfood bakery offering keto-friendly and fiber-rich foods via subscription delivery service, closed a $1.25m funding round.
The round was led by Trousdale Ventures and former US & Americas CEO for Dentsu Aegis, Nick Brien, along with financial support from food and beverage entrepreneurs including Hayden Slater from Pressed Juicery, Daina Trout from Health-Ade, and Rosie O’Neill and Josh Resnick from Sugarfina.
Founded in March 2019 by former P&G executive William Schumacher alongside his sister Kate Schumacher and Blue Oven Bakery founders, Mark and Sara Frommeyer, Uprising offers clean ingredient foods made without grains, denatured oils or preservatives, and are both keto and paleo-friendly, high in fiber and protein.
Today, the company is announcing the launch of their new Superfood Chips product line, which comes in two fiber and nutrient-rich varieties: Sea Salt and Savory Rye. Both varieties of Superfood Chips are baked with nutrition-rich ingredients like almonds, flaxseed, egg whites, apple cider vinegar, MCT oil and olive oil, and are designed to foster gut-health, help lower bad cholesterol, tackle blood sugar issues and reduce cravings. The chips are available directly through Uprising’s website and, starting January 1, in 35 select Meijer supercenter locations throughout Michigan.