SOCi, a San Diego, CA-based marketing platform built for multi-location marketers, closed an $80m Series D funding round.
The round was led by JMI Equity with participation from existing investor Ankona Capital, and personal investments from SOCi’s CEO and co-founder Afif Khoury and Seismic co-founder and CEO (and SOCi board member) Doug Winter.
The company intends to use the funds to accelerate growth, with investments in its sales and marketing teams, product innovations, and strategic M&A activity.
Founded in 2012, SOCi is a localized marketing platform built specifically for multi-location marketers to optimize and adjust their localized strategy. The platform is leveraged by more than 350 national and global enterprises – like Ace Hardware, Anytime Fitness, The Hertz Corporation, Nekter Juice Bar and others – to effectively manage local search, social, reviews, and ad campaigns for over 100,000 individual business locations.