ShotTracker Raises $11M in Financing


DDSports Inc. (ShotTracker), a Kansas City, MO-based developer of sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, raised $11M USD in funding.

The round was led by Evertz Technologies Limited and Verizon Ventures.

The company will use the funds to accelerate its deployment across NCAA Division I Power 6 Basketball Conferences, expand hiring, further key partnerships and enhance sensor capabilities and data capture for players, coaches, fans and broadcasters.

Founded by Davyeon Ross and Bruce Ianni and led by Bill Moses, CEO, ShotTracker brings elite-level real time analytics to the court. Its system delivers 70+ unique and completely autonomous basketball stats and insights to teams, broadcasters and game partners with sub-second latency.

The company’s patented technology tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys, and court sensors that map the court in 3D. Data is processed through a proprietary algorithm displayed on the ShotTracker app and dashboard and will also be integrated with Evertz cloud based live production solutions. The real time data can be used to automate camera productions from remote locations and can be licensed by media and sports data companies.

ShotTracker and Evertz are planning to deliver automated camera operations to reduce staffing necessary to control the camera production of live events. Additionally, editors, story tellers and producers can be remote, allowing venue operators to leverage or share resources for in venue productions from anywhere via the cloud.

ShotTracker’s system is currently being utilized by 63 men’s and women’s college basketball programs spanning 12 conferences. Partners include Nike, Adidas, Under Armour, Spalding and Wilson.