SetSail, a San Mateo, Calif.-based AI-powered platform that combines data and behavioral science to drive more revenue per sales rep, raised $26M in Series A funding.
The round, which brings total funding to date to $37M, was led by Insight Partners with participation from existing investors Wing Venture Capital, Team8 Capital and Operator Collective.
The company intends to use the funds to grow its product, go-to-market, and customer success teams.
Founded in 2018 by former Google machine learning experts and led by Haggai Levi, CEO, SetSail uses AI to identify the buying signals needed to close a deal. The platform then converts these signals into recommendations for sales reps, providing micro-rewards (e.g. monetary rewards and recognitions) for following the best path of action and building good selling habits.
SetSail offers three products as part of its signal-based selling platform:
- SetSail Collect, which integrates all sales data from disconnected sources into a single view in CRM or any other platform;
- SetSail Discover, an AI engine with 370+ prescriptive buying signals and enables laser-focused selling on deals that matter; and
- SetSail Accelerate, which uses real-time micro-incentives to increase sales motivation, rewarding reps for the right actions throughout the customer relationship.
Currently more than 5,000 sales reps use SetSail, at companies like Cisco, Dropbox, and Pendo, among others.
After deploying SetSail, sales teams are experiencing 15-20% increase in their sales reps’ productivity in only a few weeks. Sales leaders see this new technology as a groundbreaking way of making their teams more engaged and productive.