Mediafly, a Chicago, IL-based sales enablement and content management technology platform, completed a $25m growth round of funding.
Existing investors including Boathouse Capital provided equity, and Sterling National Bank provided senior debt.
The company will use the funds to expand its product and market position, boosting team resources across the entire organization, specifically in product innovation, global sales expansion, customer success, consulting services and marketing.
Led by Carson Conant, CEO and founder, and John Evarts, President and COO, Mediafly provides a sales enablement and content management technology platform that creates interactive, value-based selling experiences. By using its technology, marketing and sales teams at companies including PepsiCo, Disney, GE Healthcare, Sealed Air, are able to deliver custom, interactive and dynamic sales presentations quickly and efficiently, engaging customers with insights that are relevant to them.
In 2020, Mediafly acquired UK-based Presentify, a global visual communication solution, further enforcing its commitment to placing interactive, animated content at the center of the buyer and seller experience, helping customers create an optimal buyer engagement experience that accelerates the path to purchase and drives revenue.