InMoment, a Salt Lake City, UT-based provider of Experience Improvement (XI)™ solutions, acquired Wootric, a San Francisco, CA-based digital feedback industry company.
The amount of the deal waas not disclosed.
This acquisition accelerates InMoment’s lead in the digital experience (DX) and product experience (PX) markets and growth in new markets and geographies. Wootric employees will continue in their roles, and the company’s two female co-founders, Deepa Subramanian and Jessica Pfeifer, will help accelerate InMoment’s digital solutions and digital commercial offerings.
Wootric provides a technology platform that offers users a way to start collecting high quality customer and employee feedback at all key touchpoints all the time. The company’s approach utilizes behavior-science-based micro surveys and do-it-yourself (DIY) functionality that is supplemented with intelligence from the Wootric Eligibility Engine™ that enable novice users to launch collection programs that comply with governed best practices. The company has over 1,200 clients including top-name brands like Zoom, DocuSign, Comcast, HubSpot, and GlassDoor.
Led by Andrew Joiner, CEO, InMoment provides an Experience Improvement (XI) platform to help clients improve experiences at the intersection of value, where customer, employee, and business needs come together.
FinSMEs
06/01/2020