Imaweb Acquires Procar


Imaweb, a developer and provider of automotive and dealership digital software solutions in Europe, acquired Procar, an automotive digital software solutions provider in the DACH market.

The amount of the deal was not disclosed.

The acquisition of Procar will provide Imaweb with a significant presence in DACH, the largest automotive market in Europe. The acquisition also serves as a platform for future consolidation in the highly fragmented dealer software vendor landscape. Following the transaction, Procar’s co-founders Volker Holthaus and Karl-Heinz Schlapp will continue to manage the business under Imaweb’s ownership.

Founded in 1998, Procar is a provider of automotive digital software solutions providers in Germany, with around 1,000 clients. It offers solutions to dealers across globally renowned automotive brands including Toyota, BMW, Volkswagen, Audi, Ford and Renault.

Led by Patrick Prajs, CEO, and Julian Ciccale, Co-Founder and Deputy CEO, Imaweb provides dealerships and original equipment manufacturers (OEMs) with a full suite of digital software solutions, helping them digitalize the entire customer journey. It is backed by funds advised by PSG, a growth equity firm partnering with lower middle-market software and technology-enabled service companies, has positions across customer relationship management (CRM), dealership management and aftersales software.

The company has offices in Spain, Portugal, France, the Netherlands and Belgium, as well as partners in 8 countries,