Goalsetter Raises $3.9M in Seed Funding


Goalsetter, a Brooklyn, NY-based kids and family finance app, raised $3.9m in seed funding.

The round was led by Astia, with participation from PNC Bank, Mastercard, US Bank, Northwestern Mutual Future Ventures, Elevate Capital (an inclusive fund that invests in women and entrepreneurs of color), Portfolia Rising America, and Pipeline Angels as other major investors and individual investors including Robert F. Smith, Founder, Chairman & CEO of Vista Equity Partners, NBA Stars Kevin Durant, Chris Paul, and Baron Davis, actors Sterling K. Brown (“This is Us”) and Ryan Bathe (“The First Wives Club),” MLB Star CC Sabathia and Executive Director of PitCCh In, Amber Sabathia.

The company intends to use the funds to accelerate subscriber growth and enhance its ability to further build out its platform.

Led by Tanya Van Court, CEO and Founder, Goalsetter provides a kids and family finance app and debit card with a financial literacy curriculum designed exclusively for teens and tweens. The app’s features includes financial education elements such as “Learn to Earn,” which lets kids earn money for every financial quiz question they get right, and “Learn Before You Burn,” which lets parents automatically freeze teens and tweens debit cards if they haven’t taken their financial literacy quizzes for the week. In September 2020, Goalsetter also released its Cashola Card, a U.S.-based debit card that includes financial literacy tools for teens and tweens.

The Founder, Tanya Van Court, was formerly an executive at ESPN, where she launched ESPN3, and Nickelodeon, where she led NickJr.com and Noggin.com. Van Court’s experience in media and entertainment helped her to hone her ability to create content that is both engaging and educational for kids and families. Van Court also led marketing at Discovery Education, where she helped to launch digital textbooks focused on multi-modal learning for kids throughout the country.