Dating Group, a Malta-based global holding company in the dating and social discovery markets, acquired Once, a Pfäffikon SZ, Switzerland-based provider of an app for quality dating in Western Europe.
The deal, which valued the company at up to $18m, was made via a combination of cash and Dating Group stock. Now, Once becomes a part of Dating Group.
Launched in October 2015 by Clémentine Lalande, CEO, who will continue leading the company, Once leverages AI algorithms to provide just one match per day to each user. Each pair has 24 hours of each other’s attention and can continue chatting if they “like” each other. The AI looks at the account’s info, dating preferences and previous history in order to find the best possible match. Users can also rate each particular profile to let the AI better understand their taste. It is one of the leading apps in the dating category in its core countries in Western Europe and has built a profitable business with over 10 million users.
Dating Group is a global social discovery platform, enabling people from around the globe to connect through shared interests and mutual benefits. The company has offices in seven countries and a team of more than 500 professionals with more than 73 million registered users across the entire portfolio. Its brands include Dating.com, DateMyAge, Dil Mil, Cherish, Tubit, AnastasiaDate, ChinaLove, and many more.