Alphonso, a Mountain View, CA-based TV Data and Measurement company, received a nearly USD 80m controlling investment from LG Electronics.
With this investment, LG will become Alphonso’s largest investor with a controlling stake of more than 50%.
With Alphonso’s TV data analysis capabilities, LG will be able to fulfill consumers’ needs by providing more customized services and content to consumers. The company plans to utilize Alphonso software and services – including its data analytics, media planning and activation, and Video AI capabilities – with its broad range of home entertainment products.
Alphonso’s combined offerings will enrich consumer services including content recommendations and LG’s own streaming service, LG Channels, to create an owned and operated first-screen, cross-device advertising platform with integrated analytics platform for LG TVs and the smart TV marketplace as a whole.
This is Alphonso’s first investment round since its Series A financing of USD 5.6 million in 2017, led by Manifest Investment Partners. The company will continue to operate as an independent business under its current brand and leadership based in Silicon Valley.
Led by Ashish Chordia, founder and CEO, Alphonso is a TV data and measurement company, providing brands and agencies with real-time TV ad campaign measurement, closed-loop attribution for TV ads, and TV audience extension across digital devices. Its Alphonso TV Data Cloud services are used by hundreds of the Fortune 500 brands and agencies in the U.S. With video AI technology embedded in tens of millions of smart TVs, TV chipsets, set-top boxes and other connected devices, Alphonso understands what programming and advertising people watch on TV. Its SaaS offering, Alphonso Insights, delivers actionable TV measurement and closed-loop attribution with offline data in real time, to help brands understand the true impact of TV advertising.