Unity (NYSE: U), a platform for creating and operating real-time 3D (RT3D) content, acquired RestAR, a Tel Aviv, Israel-based computer vision and deep learning company that enables fashion brands, online retailers, and marketers to scan and render physical consumer products in high-quality 3D, using only a mobile device.
The amount of the deal was not disclosed.
Following the launch of Unity Forma, a new tool that allows marketers to create and publish interactive experiences from 3D data, RestAR will extend interactive RT3D technology to marketers of all types by generating a digital twin of any product or object in 3D.
With RestAR, scans take a 1-minute video to complete, do not require technical knowledge or special hardware, and are processed and highly-compressed in the cloud using AI-based technology. RestAR allows online businesses and marketers to create high-quality 3D models of products easily. Today, RestAR works with fashion brands and e-commerce platforms such as UGG, Off-White, Wix, Dafiti, Hoka One One, Palm Angels, Heron Preston, and more. RestAR employees – led by Bar Saraf, CEO – will join Unity from the company headquarters in Tel Aviv, Israel.
Unity (NYSE: U) is a platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use the platform to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company has a team of 1,800+ research and development people.