Sourcepoint, a NYC-based privacy compliance platform of record for the digital marketing ecosystem, raised $17m in funding.
The round was led by Arrowroot Capital. As part of the transaction, Kareem El Sawy, Partner at Arrowroot, will be joining the board.
The company intends to use the funds to continue research and development into scalable and granular ways to monitor and assess degrees of privacy compliance and digital citizenship for digital properties, grow its market share across North America and Europe and make significant hires to further enhance the experience and expertise across its senior team, including the appointment of John Sedlak to Chief Revenue Officer (formerly an executive at mParticle and BlueKai/Oracle); as well as the integration of the RedBud team following the acquisition of the company earlier this year. This latest investment brings the total raised to $47.8 million since the company’s launch in 2015.
Led by Ben Barokas, CEO and Co-Founder, Sourcepoint provides a privacy compliance platform for the digital marketing ecosystem with tools to protect consumer privacy, manage compliance and optimize revenue. The company has offices in New York, Berlin, London, and Paris.