Serenity Kids Closes $3M Funding Round

Serenity Kids

Serenity Kids, an Austin, Texas-based baby food brand, raised $3m in funding.

Backers included Wild Ventures, Lizzi Ackerman and Matt LaCasse, co-founders of Birch Benders, who both take a board seat as advisors for Serenity Kids, Ben Greenfield, Matt Gaedke and Megha Barot, co-founders of Keto Connect, and cookbook author and wellness influencer, Rachel Mansfield. 

Led by Joe Carr, President and co-founder, and Serenity Carr, CEO and co-founder, Serenity Kids is an innovative baby food brand that only includes ethically sourced meats, organic vegetables, and healthy fats. The brand offers ten pouch purees from the Ethically Sourced Meats and Organic Savory Veggies lines of baby foods. Most recently, Serenity Kids launched a new line of Toddler Purees with Bone Broth that includes three varieties in October 2020. 

The products only use ingredients without any antibiotics, added hormones, pesticides, fillers, GMOs, or major allergens. They are available online at, Amazon, and Thrive Market, and in over 3,000 retailers nationwide including Harris Teeter, select H-E-B locations, Kroger, Natural Grocers, Meijer, select Albertsons/Safeway locations, Sprouts, Wegmans, Whole Foods Market, and more.



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