Potloc, Inc., a Montreal, Canada-based company which leverages social media targeting for improving the quality, specificity and accuracy of surveys for consumer research, closed its Series A round of funding, totaling CA$ 20M.
Lead investors include France-based Cap Horn, and Canadian firms Brightspark Ventures, Desjardins Capital, EcoFuel, and Investissement Quebec.
The funds will be used to further develop and expand the global reach of the Potloc solution, including the opening of the US market, where it announced the opening of a new office in New York and a country head to oversee expansion there.
Co-founded by Louis Delaoustre, CRO, and Rodolphe Barrere, CEO, Potloc is a tech-enabled consumer research company that conducts survey sampling through social networks such as Facebook, Twitter, LinkedIn, Instagram and others. The company has executed hundreds of surveys for multinational consulting firms, research organizations, consumer brands, commercial real estate developers, financial institutions, trade groups and other organizations that require efficient ways to sample well-defined audience segments. Its diverse client base includes Boston Consulting Group, Ernst & Young, Mall of America, Carrefour, L’Oreal, Invesco, and Cushman & Wakefield.
Headquartered in Montreal and founded in 2014, Potloc has global offices in North America and Europe.