Neuro-ID, a Whitefish, MT-based Behavior-as-a-Service (BaaS) technology company, raised $7m in Series A funding round.
The round was led by Fin VC and TTV Capital with participation from Canapi Ventures.
The company will use the additional capital to accelerate product development and market penetration, to ensure digital organizations of all sizes have the ability to translate their behavioral data into actionable insights and improve customer conversion.
Founded in 2014 and led by Jack Alton, CEO, Neuro-ID provides a Human Analytics platform that simplifies access to an organization’s behavioral data to reveal key insights into the intent behind an interaction and the specific mindset of the digital customer experience. It serves industry leaders in payments, lending, insurance and banking. By providing visibility into anomalous/atypical behaviors, Neuro-ID’s proprietary technology detects and isolates fraud in real time, allowing genuine customers to complete their transaction while effectively stopping fraud before it starts.