Catch Co., a Chicago, IL-based digital sportfishing brand platform, closed a $6m funding round.
The round was led by existing investor Listen Ventures.
The company intends to use the funds to continue to expand its business reach and invest in new product categories.
Founded in 2012 by Ross Gordon, Catch Co. is known for its innovative commerce brands Mystery Tackle Box – the original monthly subscription box of lures and tackle and Karl’s Bait & Tackle – a membership-based ecommerce community. In addition, it has launched original product brands 10,000 Fish, BioSpawn, Heavy Metal Tungsten among others, collaborations including Bubonic, Googan Squad and Mike Bucca’s Baby Bull line and its original content series Unchartered.
The company expects to deliver over 2.5 million Mystery Tackle Boxes in 2021 and anticipates membership to its Karl’s Bait & Tackle ecommerce site to surpass 50,000 anglers in 2021 – a 500% increase since its 2018 launch.