CallRail, an Atlanta, GA-based lead-focused marketing and analytics platform, raised an additional $56M in funding.
Backers in the round, which brings CallRail’s total capital raised to $132M, included existing investors Sageview Capital and Leaders Fund.
The company intends to use the funds to expand operations and its business reach.
Led by Andy Powell, CEO and co-founder, CallRail provides small businesses and digital marketing agencies worldwide with a platform to manage quality phone calls and other inbound leads. Now serving more than 150,000 businesses, the platform works within customers’ existing workflow to connect data from calls, forms, chat and beyond—bringing visibility into their digital marketing efforts so customers can achieve better outcomes. CallRail routes leads and integrates with several major marketing and sales platforms including HubSpot, Facebook, Salesforce, and Google Ads and Analytics.